Tuesday, February 21, 2006

The film is about to hit the fan [news]

Hi Beth (my one faithful reader) and all those that stumble upon my blog. It's 1:00 a.m. and the first wave of mailings of The McPassion are set to go out later this morning.

The night started when I got to my office at 7pm, after sitting in front of an Avid all day, editing in Hollywood. First on the docket was to sign-off on the press release that Rik and I had been honing via email for the last week, tweaking it to the N-th degree. Yep, all his last little tweaks were good ones.

That was quickly done and then it was off to Staples to buy more padded envelopes. I had bought a ton over the weekend, but I had misjudged Rik's bulging rolodex file and we had to get there before the store closed at 8pm. Luckily the store was only a few blocks away.

We bought so many packages, the other shoppers were giving us strange looks. At five minutes to 8 we were out the door and off to grab a quick dinner. Our tummies full, off we went to Kinko's Copy Center to Xerox a gazillion copies of the press release. Rik is a master of the copy machine, having Xeroxed countless press releases and scripts of his own. So, I set about stacking the warm copies in nice, neat piles.

400 copies later we were out the door and back to my office to start the assembly process. Earlier I had created a spreadsheet for all the names and addresses as well as a custom label in another program. Over the weekend I had figured out how to do a merge of the two documents in order to automate the process -- Much better than hand writing all of these things.

While I got the merge working and sent off to the printer. Rik started folding the press releases.

Soon we were labeling and stuffing, stuffing and labeling . . . "Hey, let's send two to Harry Knowles. He's a cool guy" (no pun intended). We worked for quite some time, building-up stacks of envelopes to be sealed. Then it was back and forth for me. Rik stuffed in a DVD, a release and a postcard or two. I ran between the printer, getting the latest label sheet to be spit out, then sticking them onto waiting envelopes and later yanking the envelope's strip-thing off to reveal the adhesive and sealing the little packages up. Whew...tedious. If Rik wasn't stuffing, he was ripping and sealing. If I wasn't labling I was ripping and sealing. But we tore through a ton of 'em tonight. Tomorrow we'll do about 1/2 of what we did tonight . . . A piece of cake!

Ok, I have to go to bed now gang. I have to edit in the morning.

Thanks for coming by my blog. We'll see what happens in the next few days.

Be sure to Stop by the site...

~~~